corn dogs & lemon shakeups | shayla + kyle

Posted by

December 11th, 2014

There’s a certain charm to be found out in the country that can’t be found in the hustle and bustle of city lights. This rustic, tranquil, handcrafted feel has no doubt been a trend sought after by many couples looking to bring a slice of a “down home” vibe to their wedding day. For Shayla and Kyle, hosting their wedding on a farm had far more significance than having a nice DIY look—the farm belonged to Shayla’s family, and it truly was home.

shayla kyle 01b

Before the big day, Shayla and her father (along with the help of some family friends) spent time getting Meece Farms in order. Chairs were set, the lawn manicured, the hand-made pergola was assembled, and the dogs did their job by trotting alongside the action. All of the preparation culminated with the arrival of an unassuming yellow truck with the words “Pronto Pup” written on its side.

shayla kyle blog collage 01

As if having the wedding on her family farm didn’t carry enough significance, Shayla decided to go the extra mile and bring in the big guns—corn dogs and lemon shakeups—to surprise Kyle with a reminder of when their journey started many years ago. We’ll spare the details as it’s probably best that you experience the story yourself.

shayla kyle blog collage 02


God In This | Gretchen + Ron {same day edit}

Posted by

October 5th, 2014

Creating a Same Day Edit is both challenging and incredibly rewarding. There is a finite amount of time we have to not only capture the day, but to finish the film to be shown at the reception. The continuous cycle of shooting and editing definitely adds a certain amount of pressure, especially on a day where every minute counts. The reward, however, far exceeds the labor we put into the day. While the bride and groom along with their friends and family watch the screen and see their story play out, our eyes are on them. Their smiles, tears, laughter and cheers are affirmation that we were able to capture their journey and communicate their story in a meaningful and powerful way.

gretchen ron 01

For Gretchen and Ron, a “journey” is exactly what we wanted to communicate. From Guam to Chicago, to Las Vegas and back to the Windy City, their relationship has spanned many miles over the years. The support from their community, love from their families, and their faith in God are what carried them through and it all came to a head on their wedding day.

gretchen ron 02

You’ll have to take our word for it—the laughter and tears continued well past the viewing of their SDE. Experiencing their genuine joy and playing a part in communicating their journey made every minute of work well worth it.


aloha wau ia ‘oe | brandon + jennifer

Posted by

August 13th, 2014

It’s no secret that we’re fans of destination weddings around here. We’ve traveled the world far and wide to film all kinds of stories, but there is something special that happens during a destination wedding.  Beyond the sights, sounds, and general beauty of the location we find ourselves in, there is a heightened sense of community as a smaller group of loved ones gather to support the bride and groom. Since guests typically arrive a few days in advance, there is also a growing feeling of anticipation and celebration leading up to the big day. Brandon and Jennifer’s wedding in Hawaii was no exception.

O'ahuWe first met Brandon back when we were filming Julie and Marcus’s wedding in Chicago. If you remember Julie and Marcus from an earlier blog post, we mentioned that they were some of the most genuine and kind-hearted people we’ve ever had the pleasure of meeting.  They say good people keep good company, and that was certainly true of Brandon. In the short time we got to know him as a guest at that wedding, we had nothing but good vibes and crossed our fingers with the hopes that we would be able to tell a great story for him in the near future.

hi life

The fates aligned, and we were soon in Chicago-to-Korea Skype sessions with Brandon and his equally awesome counterpart, Jennifer. In a few months time, we would find ourselves sitting down with them over a pre-wedding udon lunch off the shores of Waikiki talking about their journey, faith, family, and what items they would put in magical bags (we never did finish that list, guys!).

beeber wedding

We had an incredible time celebrating with Brandon and Jennifer. What was true from the destination weddings we’ve shot in the past was also true for them—the overwhelming feeling of anticipation, celebration, and sense of community abounded—and the sights, sounds, and beauty of Hawaii were simply an added bonus.


Behind the Scenes | Uncommon Power Gallery & Safety Case

Posted by

May 14th, 2014

Filmmaking is a lot like solving a puzzle—there are a lot of pieces to put together and getting to the end result is as equally frustrating as it is rewarding. The first thing we work through in solving the “filmmaking puzzle” is the concept. After settling on what direction to head towards the question becomes, “How exactly do we pull this off?” And because we’re always striving to push our creative boundaries, the next question that immediately comes into play is, “Can we pull this off?” Oddly enough, when that feeling of the unknown arises, we’re usually onto something good. Now before we break down all of the pieces involved for our latest Uncommon production, we recommend watching the two finished commercial spots below. Bonus points if you can figure out how we made the magic happen on these pieces before reading on and watching the Behind the Scenes featurette at the end of this post!

The rest of this post can get a bit technical.  Fear not, you definitely don’t need to know all the gear terminology to follow along! :)

Phones moving in space. No CG. Those were the parameters we set for ourselves. The most obvious thought in bringing these parameters to life was to use a turntable. The limitations of that approach, however, were also just as obvious. A turntable can only rotate along a single axis and we would be severely limited in the number of angles if we didn’t want to include the surface of the turntable. Did we like this idea? No. Did we buy a turntable anyway? We sure did! It never hurts to have fallback plans.

Since the turntable option was, well, off the table, we turned our attention to camera motion control rigs. At the time, Kessler had just released their CineDrive motion control system. If we could program the camera to move, tilt, and pan, then we could potentially get the shots we needed.

Meet the Kessler CineDrive

The pan and tilt head paired with a slider and a focus motor gave us 4 axis/variables of control. The challenge was that the slider was only capable of lateral movement, unless we rigged the slider to a motion controlled crane to give it vertical movement. But even then, it still wouldn’t be capable of circular movement. Did we think the idea would pan out? We weren’t sure, but it was worth a shot. It helped that LensProToGo was/is renting them out. We snatched it up along with a Kessler CineSlider.

The choice of camera was a fairly straightforward one as we wanted the most resolution we could get so that we could crop into the image for creative framing. The RED Epic, capable of 5K images, made a lot of sense to use on this production. The ability to shoot high frame rates was an added bonus in case we needed to smooth out any movement with slow motion. When everything came in, we mounted the RED Epic to the Kessler Cinedrive, threw on a macro lens, and took it for a spin!

RED Epic camera on the CineDrive

Using a combination of a slider and a panning head to simulate a camera circling the phone meant that we had to program the slider to move fairly quickly. Though the CineDrive system handled the quick moves like a champ, the problem with shooting in macro was that every little movement is amplified. We found that the combination of the speed and the large payload of a RED Epic caused too much vibration in the image. Furthermore, the restriction in terms of the types of shots we were able to achieve was still a problem.

The next idea we had was placing the camera on a tripod and somehow using motion control for the phone. This sounded promising and was something we had considered before. Would it work? We had no idea since we couldn’t find anyone who had done anything similar before! 

The real challenge here was finding a solution to clamp the phone to the pan and tilt head in a way that was solid enough to minimize vibrations in the system, yet also flexible enough to allow for a wide variety of moves while having necessary clearance for free movement. After head scratching and headache inducing few hours, we started with a crazy system of Mafer clamps, pipe, Cardellini clamps, and a grip head.

Mafer clamps, pipe, Cardellini clamps, and a grip head

Mafer clamps, pipe, Cardellini clamps, grip heads, oh my!

The system was solid, if bulky, and very difficult to adjust. Moving the phone became a complex puzzle of adjusting this clamp and that clamp, and all in all, it was a bit of a nightmare. The breakthrough for us was using a Noga cinema arm. Suddenly, we had infinite adjustability at the twist of a single knob!

Enter the Noga cinema arm

Enter the Noga cinema arm!

If only we were done here! The next real challenge was centering the phone exactly along the X and Z rotation axis so that the phone rotated instead of moving in a circle like a Merry Go Round.

Rotation axis

Rotation axis

From the diagram, you can see that the intersection of the two axis is floating in free space. It turns out that judging it by eye was surprisingly difficult! The infinite adjustability of the Noga arm was a blessing and a curse here—the flexibility was great but if we only wanted to move the phone over by a hair, once we loosened the knob the whole system went limp. It became a tedious process of re-adjusting and testing. Clearly, this wasn’t acceptable! ENTER LASERS.

Laser guides

Laser beams!

We used a system of lasers to be able to visibly see where the center was and our success rate went up considerably from there. Finally, at this point, the motion portion of the puzzle was solved! The next arena to tackle was lighting. We knew that as the phone turned, we wanted to get a lot of specular reflections to help the shots come alive. We also knew that we wanted the lights to be shaped like bars.  We did some rough calculations regarding family of angles, angular velocity… wait, no we didn’t.  We just figured we needed lights, and we needed lots of them!  Cheap fluorescent fixtures fit the bill perfectly.

We picked up eight fixtures from Home Depot and wired them so that they could be plugged into a standard AC outlet. Fluorescent lights aren’t exactly known for having a smooth, continuous color spectrum so we were a little worried about the footage looking a bit green. Thankfully, because this was for a product shoot, it wasn’t too big of an issue since we didn’t have a lot of skin tones to worry about.

Flourescent Lights

Building a time machine

The glorious light.

Vibrations aside, due to the macro nature of the shoot, we had to work very hard to manage unwanted reflections. We used copious amounts of black gaffers tape to tape over all the shiny metallic C-stands, clamps, and anything else that decided to show up. Reflections came from the most surprising places and sometimes we would have no idea where they were coming from at all!

Gaff tape everywhere!

Random black gaff tape everywhere!

The other challenge was managing tiny dust particles and scratches barely visible to the naked eye. We solved most of our dust problems by wiping things down with lens cloths and removing dust particles with medical tape. Other problems like scratches, blemishes, and even digital text were just too persistent and required composting work in post production.

Digital cloning - Mom calling at 6AM?

Before and after some digital painting – Mom calling at 6AM?

If you’ve made it this far and you’ve correctly predicted how the two commercial spots were produced, then congratulations! You’re either a master puzzle solver, a genius, or you were hiding in the shadows during our production! If you cheated, and just scrolled all the way down from the top just to watch the BTS featurette, that’s cool—BUT NO BONUS POINTS FOR YOU! At any rate, we hope you enjoyed this inside look at how much work went into all of the moves, turns, drops, and splashes. And, though frustrating and confounding at times, it was certainly rewarding finding out that the answer to our questions was YES. We could indeed pull off these concepts.

the art of pulling

Posted by

May 6th, 2014

There are two things that we greatly enjoy—telling stories and taking on new creative challenges.  Our storytelling has extended into wedding, documentary, and commercial work, but something that we always wanted to try was getting our feet wet in the music video world. We were given the opportunity to make that leap this past year with the Midwestern rock-pop quartet, ELSINORE. Making killer tunes since 2004, this band is the embodiment of passionately pursing a craft and the art of bootstrapping that goes along with it. ELSINORE recently released their latest album, PUSH/PULL, counseled by seasoned producer Beau Sorenson (Death Cab for Cutie, Bob Mould), via Parasol Records.

Ryan Groff, the band’s lead singer, teamed up with us to create a visual representation of the album’s opening track, “The Art of Pulling.”  In his words, “This song, along with the entire PUSH/PULL record, is about living with yourself and the people around you. It’s a wake-up-call of a song, asking the “you” in the song to get up and DO something.” And DO something we did, as our collaborative efforts led to involving 50 of ELSINORE’S closest friends and a host of favorite locations around Champaign-Urbana. Read on to learn more about the creative process behind the smokey, dream induced goodness of “The Art of Pulling.” 

elsinore blog 01

The challenge of cinematography is translating a vision into a frame. More than creating a picture that looks nice, whenever possible we try to be intentional in using visual elements to enhance the story, even if it’s on a subconscious level. Aside from the band, our story follows three main characters who are stuck in a rut, so to speak. With these three main characters we decided to use soft light to give the scenes a gloomy feel, not too dissimilar from a depressing overcast day. We kept the colors on the cold side and intentionally kept the color palette muted. Teresa Ellis of Surface 51 was our production designer and she did a fantastic job dressing the sets in line with this vision.

On a technical level, we wanted to keep the lighting as natural as possible. It’s ironic how much effort was put into achieving that goal so that the image didn’t look overlit or fake. It’s worth mentioning that virtually no interior shots used natural, available daylight. Part of our shoot took place at That’s Rentertainment, a video rental store (yes, they still exist, and yes, this one is AWESOME) and aside from the doorway entrance, the video rental store has no windows. Even if it did, it wouldn’t have helped us since our shooting times were after store hours, from 10pm-7am!

The smoking man’s apartment was actually a music recording studio converted into a set. Similar to the video rental store, it also had no windows (a fine example of art direction magically transforming a location). Finally, the painter’s studio is actually a storefront and while it had large windows, whenever cars or trucks passed by the busy street, it would cast distracting colored reflections into the room.  The solution?  USE OUR OWN LIGHTS.elsinore blog 02bWe didn’t use tungsten lights for a variety of reasons. First, a good amount of our scenes called for a blue daylight look. The second reason is because we were shooting for slow motion. At 240 frames per second, regular tungsten bulbs will flicker due to 60Hz AC house current. We decided on a combination of fluorescent fixtures and plasma lights.  There is a shift in the music video where each of the three main characters has a personal epiphany. We have a major change in the lighting scheme as they burst outside into a warm wash of golden sunlight.  The change in lighting is symbolic,  and the visual theme of warm light remains for the rest of the piece.

During the conceptualization phase, we agreed early on that using colored powder and smoke would be a great way to visually symbolize the idea of an epiphany or inspiration. While we did end up compositing and computer generating some smoke to enhance a few shots, we wanted to do as much practically as possible and get them in camera—this ultimately meant a lot of takes and retakes as it was a real headache trying to control puffs of powder, smoke, and the direction of wind. Major kudos to all of our production assistants who helped with these sequences as we couldn’t have done this without them! It also took quite a bit of patience and mental math as we juggled numbers in our head to ration our limited supply of smoke grenades. We grossly underestimated how quickly we would go through 25 smoke grenades and ended up ordering a total of 100!

elsinore blog 03

All this technical and creative origin talk aside, this post would be incomplete if we didn’t mention all the people who volunteered their time and resources to make this film happen. We’re humbled that so many people believed in ELSINORE and in the project to contribute. It was truly amazing to see local artists, actors, businesses, and volunteers come alongside us, willing to help throughout the shoot. Ryan Groff either has great friends, the power of persuasion, or both—after all, we didn’t need much convincing to hop on board with this project ;)